1957-59 was the peak point of affluence, it delievered low taxes and higher public spending
'Most of our people never had it so good', economic difficultires many the Cabinet aware of underlying problems in the economy
High public spending, low taxes + inflation, higher standards of living and full employments were simaltaeneously possible
Economic management led to an internal argument and resignation of Treasury ministerial team in 1958, Peter Thorneycroft resisnged after his colleague reguse dto cut the last 50 mil off the budget reduction targets which could felate the economy
By-election defeats + resignations was a low point
The economy then entered another boom, the government faced down the London Bus strikes, domestic affluence meant a successful election
Macmillan mastered television, addresed his own image, and his approval in polls rose + the party paid more attention to opinion polls and campaigned through media
1959 majority increased to 100 seats, no PM ever had it so good, earning the title 'Supermac'
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