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o   Many of the causes of emotion are interpersonally, institutionally or culturally defined

o   Emotions serve interpersonal and cultural functions

o   Emotions are communicative, rather than internal and reactive

o   Cognitive and physiological approaches need supplementing or supplanting by social psychological analysis

·      Emotions "...can result from real, anticipated, imagined or recollected outcomes of social relationships" (Kemper, 1978). So the audience can be internalised