What is shown by the mass media will not make people violent, but it may lead people to believe that we live in a violent society’. To what extent do sociological arguments and evidence support this view?

What is shown by the mass media will not make people violent, but it may lead people to believe that we live in a violent society’. To what extent do sociological arguments and evidence support this view? (33 marks)

I can't remeber what I got on this essay, but it was definetely above a C! :D

Hope it helps :)

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`What is shown by the mass media will not make people violent, but it may lead
people to believe that we live in a violent society'. To what extent do sociological
arguments and evidence support this view? (33 marks)
Some sociologists would agree with the view that the content of the mass media does
not lead people to become violent, but rather leads them to believe that we live in a
society which is violent. This could be due to the fact that many people watch the News
on a regular basis, often the News shows many stories which portray society in a negative
way, making it seem more violent than it really is. This could be due to `News Values' which
Spencer-Thomas identified; he claimed that News Values are general guidelines and
criteria which must be met in order to make a News story seem interesting. One particular
News Value is `negativity'; this states that News must be negative, as bad news is often
seen as more exciting than good news. Due to this, much of the News is very negative
and may show society to be much more violent than it really; this is done in order to sell
News Papers and could therefore lead people into thinking that society is violent.
It could also be argued that Davies' idea of `churnalism' leads people into thinking that
society is much more violent than it really is. Churnalism is the idea that journalists are
over reliant on `facts' which have been produced by government spin doctors and public
relations experts. Whilst quantifying churnalism in serious Broadsheet press, Davies also
found that around 80% stories consisted of material which had been taken from public
relations companies and only 12% of stories were actually generated by the journalists
themselves. This means that aspects of stories which discuss violent crimes within
society may have been reported many times and this could have reinforced the idea that
we live in a violent society; this therefore supports the view that what is presented in the
mass media leads people into believing that we live in a violent society.
Marxist sociologists argue that the mass media, which is controlled by the Bourgeoisie
(upper class), intentionally shows negative portrayals of society which make it seem much
more violent than it really is. According to Marcuse, this is done in order to distract the
audience from the real problems in society, such as inequality and capitalism. This has
therefore resulted in media owners and journalists in presenting stories which portray
society in a negative light, showing them to be more violent that they really are. Another
idea which would support this idea is the Cultural Effects Model. This model suggests that
the ruling class (media owners) constantly force their ideology through the media to the
public so that the proletariat (working class) will believe that what they see in the News is
true and factual; this is called cultural hegemony and by doing this, a false class
consciousness is created. The bourgeoisie may present stories which show society in a
violent and negative light over a long period of time and the audience will eventually think
that society is actually violent ­ this is the `drip-drip' effect. This therefore supports the
claim that what is presented in the mass media leads people to believe that we live in a
violent society.
However, a model which argues against the view that the mass media makes people
believe that they live in a violent society is the Hypodermic Syringe Model; this model
argues that the mass media influences people to become violent. This model argues that
the content of the mass media has the ability to influence the audience and even lead
them to behaving violently. Bandura supported this claim when he conducted a study
using a Bobo Doll; in this study, a group of young children were told to watch a short film in
which a person was assaulting a Bobo Doll. After watching this, the children were left to
play with the doll that was similar to the doll which was shown in the short film; it was
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Bandura to believe that media violence is often imitated by its audience. The
case of Jamie Bulger, the toddler who was murdered by 2 ten year old boys, also supports
the Hypodermic Syringe Model; it is thought that the 2 boys watched violent horror films
and then imitated the violence which was shown in the film.…read more

Comments

juvaria iqbal

your essay was really good, is this all of it ?

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