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a) What are the key concepts of utilitarianism? (21 marks)

Jeremy Bentham (1748-1832) developed his ethical system of utilitarianism around the idea
of pleasure. John Stuart Mill (1806-1873) later furthered and many believe he improved
Bentham's theory (Mill is often linked to Rule Utilitarianism) but still followed many of his…

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There are many forms of modern utilitarianism (Ideal, Negative, Preference etc.) that have
been developed as it can be found that Bentham and Mills form of Utilitarianism is too
subjective. Moore promoted his idea of `Ideal Utilitarianism' where he argued that truth,
beauty and love are just as important as…


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