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Friendly, ethical decisions

Cases where business activities emits pollution
Fashion out from animals (extinct animals)
Factories are built
Deforestation (e.g. for packaging)

To make production friendly it could
Present a positive image that could boost its reputation and lead to further sales (e.g.
Starbucks)
Add costs to the…

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Direct consumer action - another way in which businesses ethics can be challenged. Consumers may
take action against:
- Businesses they consider to be unethical in some ways (e.g. animal furs)
- Business acting irresponsibly
- Businesses that use business practices they find unacceptable
- Consumer action can…

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