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Conformity to Assigned Roles

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The dual-process model

Referent Social Influence

Situational Factors

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Aspects of Personality

Minority Influence
Linked to internalisation.

Minority Influence and Social Change
The Suffragettes: In the early 1900s in Britain, a small minority campaigning for women to
be allowed to vote began, the suffragette movement. They chained themselves to railings
outside Downing Street and Buckingham Palace. In 1913, a…

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Gay Rights Movement: homosexuality used to be illegal in UK, decriminalised in 1967, but
age of consent was 21 and were treat negatively still. Gay Rights Movement. Equality Act

Obedience and Variations

Variation Administered
Male 65%
Female 65%
Learners protests heard 62.5%
Experiments run in seedy offices 48%…

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Laboratory experiment so good control of Internal validity ­ did they really believe they
variables, possible to establish cause and were inflicting electric shocks? Were they
effect. just showing demand characteristics.
Were intensely debriefed and 84% of them Milgram claimed stressed reactions proved
said they were pleased to have taken…

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Why do people obey?
Gradual commitment: small steps makes it harder to refuse. `Foot in the door' effect.

Justified authorities: we're socialised to recognise the authority of parents, police,
officers, doctors and teachers. The right to tell us what to do. Bickman did a field experiment
where researchers ordered passers-by…


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