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Internalisation…read more

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Conformity to Assigned Roles…read more

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The dual-process model
Referent Social Influence
Situational Factors…read more

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Aspects of Personality
Minority Influence
Linked to internalisation.
Minority Influence and Social Change
The Suffragettes: In the early 1900s in Britain, a small minority campaigning for women to
be allowed to vote began, the suffragette movement. They chained themselves to railings
outside Downing Street and Buckingham Palace. In 1913, a suffragette threw herself under
the feet of the King's horse and died.…read more

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Gay Rights Movement: homosexuality used to be illegal in UK, decriminalised in 1967, but
age of consent was 21 and were treat negatively still. Gay Rights Movement. Equality Act
Obedience and Variations
Variation Administered
Male 65%
Female 65%
Learners protests heard 62.5%
Experiments run in seedy offices 48%
Learner in same room as ppt 40%
Authority in another room, communicating by phone 23%
Other teachers, confederates, refused to give shock 10%
Other ppts, confederates, gave shock instead 92.…read more

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Laboratory experiment so good control of Internal validity ­ did they really believe they
variables, possible to establish cause and were inflicting electric shocks? Were they
effect. just showing demand characteristics.
Were intensely debriefed and 84% of them Milgram claimed stressed reactions proved
said they were pleased to have taken part. reality.
At the time, there weren't any formal ethical Ecological validity ­ unlikely to encounter in
guidelines in place, so technically he didn't real life.
breach any.…read more

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Why do people obey?
Gradual commitment: small steps makes it harder to refuse. `Foot in the door' effect.
Justified authorities: we're socialised to recognise the authority of parents, police,
officers, doctors and teachers. The right to tell us what to do. Bickman did a field experiment
where researchers ordered passers-by to do something like pick up litter. Dressed either in a
guards uniform, as a milkman or in smart clothes.
Buffers: things that protect us, from the consequences of our own actions. E.g.…read more


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