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Harry Bindloss

Type Of Merger Definition Advantages to firms Disadvantages to firms Advantages to employees or Disadvantages to emp
other stakeholders or other stakeholders

Horizontal Merger Firms joining at the same stage of the Increased market share, Risks ­ `too many eggs in one Some opportunities for Loss of jobs…

Page 2

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Harry Bindloss

Diversification/ When firms that are involved in Spreads the risk, widens brand Dilution of brand especially if Increased job security and Firm might become unw
Conglomeration unrelated business area's merge awareness new lines are failing companies opportunities to become
occupationally mobile


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