Other slides in this set

Slide 2

Preview of page 2

Here's a taster:

What is globalisation?
It's the growing integration and
interdependence of nations, both in
business and social terms…read more

Slide 3

Preview of page 3

Here's a taster:

Global marketers consider
the world as their market
and different country
markets as components of
this world…read more

Slide 4

Preview of page 4

Here's a taster:

In a global market....
A business has to decide whether to go
international
A business has to decide which market to
enter
A business has to decide how to enter the
market
A business has to decide the global
marketing program and organization…read more

Slide 5

Preview of page 5

Here's a taster:

Ansoffs Matrix ­
market/product growth strategy
New product line/ modify
Increase market
existing products
share/drive out
competition
Sell online/open shop Sell online/open shop abroad
abroad and new product line/ modify
existing products…read more

Slide 6

Preview of page 6

Here's a taster:

The Indicators of market
potential
1. Geographic
2. Technological
3. Demographic
4. Sociocultural
5. Economic
6. Political…read more

Slide 7

Preview of page 7
Preview of page 7

Slide 8

Preview of page 8
Preview of page 8

Slide 9

Preview of page 9
Preview of page 9

Slide 10

Preview of page 10
Preview of page 10

Comments

No comments have yet been made

Similar Business Studies resources:

See all Business Studies resources »See all resources »