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Page 1

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·
Behavioural Attitude
A product of personal views; the individuals
MODELS OF PREVENTION: TPB
attitude toward the behaviour(eg. How desirable THEORY OF PLANNED BEHAVIOUR
it seems to be).
· Attitude is formed on the basis of beliefs about · The TPB can be used not only to explain the processes…

Page 2

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Changing Subjective Norm!
MODELS OF PREVENTION: TPB · Anti-drug campaigns often aim to give adolescents actual data
THEORY OF PLANNED BEHAVIOUR about the percentage of people engaging in risky behaviour. !
· This is done to change the subjective norm.!
· Eg. Adolescents who smoke usually are part of a…

Comments

Mahnoor

Great resource, very detailed !

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