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Advantages Disadvantages
Quantitative Gives reliable data (can easily be repeated) -Doesn't give meanings as to why. No depth and insight into social
(Numbers) Good for comparisons of different groups interaction.
Official statistics are cheap and available to -People may lie in questionnaires
Used by sociologists. -Questionnaires are expensive to send…

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Primary Data- they find it themselves. Interviews, questionnaires, observations, experiment.
It doesn't rely on other sociologists research
You can choose your own method
Primary data will always be brand new and bang up to date
Although some methods can be expensive and time consuming
Some methods may put the researcher…


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