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Media psychology

The Hovland Yale model of persuasion- evidence

Chaiken and Eagly-source

They compared a likeable person with a unlikeable person and got participants to read a
letter written by each person, to listen to a tape of each person reading a message and then
to watch a video of…

Page 2

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Media psychology

Wood and Stagner- audience

This looked at the link between intelligence and the potential for attitude change using the
inverted U theory. This shows that low intelligence are not influenced by the message as
they don't understand it and high intelligence people aren't influenced by the message as…




A very handy document which covers a lot of evidence for the Hovland yale Model!

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