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THE REWARD/NEED SATISFACTION
THEORY ­ BYRNE AND CLORE (1970)
· If we ask people why they're attracted to their partners they'll say it'
s because they're caring, supportive etc.
· Suggests: We're attracted to people who we find satisfying or
gratifying to be with
· People = Motivated to seek rewarding stimuli + avoid punishing
stimuli
· Rewarding stimuli ­ reflects unmet needs e.g. financial security
· Mutual attraction = when each partner meets the others unmet
needs…read more

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THE REWARD/NEED SATISFACTION
THEORY ­ BYRNE AND CLORE (1970)
· Rewarding stimuli = positive feelings (make happy)
· Punishing stimuli = negative feelings (make unhappy)
· Some stimuli = other people
· So.... Some people make us happy, some don't
· Operant conditioning ­ likely to repeat behaviour leading to
rewards + avoid behaviours leading to punishments
· i.e. Byrne and Clore's theory suggests we enter relationships
because being with the other individual is associated with direct
reinforcement (they create positive feelings) making them more
attractive to us.…read more

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THE REWARD/NEED SATISFACTION
THEORY ­ BYRNE AND CLORE (1970)
· People = also attracted to those associated with positive events
· Meet someone when in positive mood = more inclined to like them
· Meet someone when in negative mood = less inclined to like them
· Neutral stimuli (person we hadn't met so had no feelings about) +
positive mood = positively valued stimuli
· Positive feelings outweigh negative feelings = more likely to develop and
succeed
· Negative feelings outweigh positive feelings = less likely to develop and
succeed
i.e. we learn to like people through classical conditioning…read more

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SUPPORT FOR BYRNE AND CLORE (1970)'S
THEORY
Aron et al (2005) ­
Griffit + Guay (1969) ­ participants rated Sheldon et al (2011) ­ People who measured high on romantic
the experimenter higher when he gave love showed strong activity in brain areas.
them a higher score on a creative task. i.e. Greater facebook use can show high or
supports idea we like people b/c they give low relationship satisfaction.
direct reinforcement low satisfaction = go on facebook for Intense romantic love = higher brain
needs of interaction to be met activity in reward regions of brain where
High satisfaction = go on facebook to be there are high dopamine levels
sociable and reach out to others
i.e. Supports the theory because when i.e. supports the idea that people enter
satisfied they want to be sociable and relationships as they're rewarded with
when unsatisfied they look elsewhere for positive feelings
their needs to be met…read more

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EVALUATING BYRNE AND CLORE (1970)'S
THEORY
Cate et al (1982) ­ reward level is
the most important factor in Cultural bias:
determining relationship Lott (1994) ­ in many cultures
satisfaction Alternative evolutionary
women focus on their partners explanation: Aron (2005) ­ the
Hays (1985) ­ the reward need needs rather than receiving brains reward system for romantic
satisfaction theory only looks at reinforcement. i.e. this theory isn't a love may have evolved so people
receiving rewards. People gain universal explanation + is culturally would focus their courtship on
satisfaction from giving as well as biased specific individuals to speed up the
receiving. mating process…read more

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