First 291 words of the document:
The 1988 Education Reform Act: The `Marketization' of Schools
The `marketization' of schools
New Right start from the central idea that the only way to create an efficient system
is through the mechanism of the `market'.
A market works by having consumers and sellers. If a seller does not produce what
wants, when they want it, in the way they want it, that consumer can go elsewhere.
Competition between sellers improves quality and efficiency.
New Right argue that education before 1979 was inefficient and ineffective because
it was not based on the principle of `the market'.
New Right argue that if you apply `the market' principle to education, it would force
schools to compete with each other for `consumers' by using marketing strategies
such as producing glossy prospectuses and excellent exam results.
Good schools would survive by improving the quality of the education they offer, and
poor schools would have to improve or go under.
Successful schools are like successful businesses: cost effective, positive image and
responding to consumer demand.
According to the New Right, an `education market' raises standards, gives a better
deal to pupils and improves the economic efficiency of the country.
Unsuccessful schools would go down under (lose consumers).
When marketing the schools' progress some schools show results of vocational
subjects rather than GCSEs or A-Levels to make them appear higher on the league
Some schools may have good grades but may not have enough funding.
Too much time and money in marketing.
Main function is to educate.
Some parents are `consumers' send their child to school near their home.