The Effectiveness of Film Trailers

The film industry is a billion dollar, global industry that heavily relies on advertisements known as “film trailers” to captivate an audience’s attention and promote movies. Before a film is produced, its commerciality must be determined. Films cannot be marketed in the same way in different markets, meaning having an understanding of how groups of people throughout the world think and interact is advantageous. Through conducting primary research via surveying 154 college students at the University of Wisconsin – LA Crosse and gathering secondary data, the study’s hypothesis that film trailers effectively encourage and influence college students to pay and see the advertised film in theaters is supported.