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Talk to Frank


1. To ensure that young people understand the risks and dangers of drugs and their
2. To help young people know where to go for advice or help
3. To give parents the confidence and knowledge to talk to their children about drugs
4. To…

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Supports the Yale Model of persuasion experimental support
89% of 11-21yr olds recognised the FRANK adverts
Approximately 1350 calls a day
2005/06 5.7 million hits
Campaigns are expensive but cheap when compared to drug treatment
Quantitative measures can be statistically verified
Balanced approach

General Evaluation of Health Campaigns
Fear tactics…


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