Talk to Frank

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  • Created on: 29-11-15 20:33
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Talk to Frank
1. To ensure that young people understand the risks and dangers of drugs and their
2. To help young people know where to go for advice or help
3. To give parents the confidence and knowledge to talk to their children about drugs
4. To support professionals who work with young people especially vulnerable groups
Has been running since 2002/2003
Jointly established by the dept. of health, home office and British government
Brand name for the updated national drugs helpline
Made a short film in 2007 called Brain Warehouse
By 2008 89% of 11-21 year olds recognised the adverts and 82% knew about the
website (Mitchell 2008)
How it tackles issues / how does it support?
Media campaigns on radio and the internet
Confidential 24/7 telephone
Confidential group chat
Ability to find other services such as counselling contacts
Uses FRANK as a human name who is approachable
Uses open strategy for children and parents
Parents are encouraged to look for signs of drug use
Exposure to negative drug user image
Peer pressure influence
Uses both sides of the argument
Evidence of success:
Up to 2008 FRANK received 2 million callsand 22 million visits to the website
FRANK has been accused of presenting false and misleading information about drugs
Iain Duncan Smith ­ "...have failed on prevention and interventions instead
progressively focusing on harm reduction and risk minimisation which can be
One criticism was that it focused on cocaine and heroin and made it seem that
cannabis was safe to use - £2.2m campaign followed to show this wasn't the case
Evaluation of Talk to Frank

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Supports the Yale Model of persuasion experimental support
89% of 11-21yr olds recognised the FRANK adverts
Approximately 1350 calls a day
2005/06 5.…read more


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