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Stereotypes, Prejudice and
Studies, Definitions and Techniques

Stereotype: A generalised, over-simplified set of
ideas that we have about a particular person based
on traits such as their age, sex or race. An example
is....(think of your own!)

Prejudice: A rigid set of attitudes and beliefs that

Page 2

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Causes of Prejudice ­ Competition
Sherif (1961)
Aim To see if competition can be a cause of prejudice
Method Sherif created a summer camp called Robbers
Cave. 22 white middle-class American boys were taken
to the camp, randomly allocated into two groups. The
groups were given a series of sporting…

Page 3

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Causes of Prejudice ­ Individual Differences
Adorno (1950)
Aim To find out if there is a relationship between
personality type and prejudiced beliefs
Method Hundreds of people were interviewed and
tested using the F- scale.
Results There was a relationship between personality
type and prejudiced views. Adorno believed this to…

Page 4

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There are some prejudiced people in society who didn't
grow up with critical and strict parents, and people who
had strict parenting but are not prejudiced

Causes of Prejudice ­ In-groups and Out-groups

Tajfel (1970)
Aim To show how easily people discriminate against their

Method 14-15 year old boys…

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Reducing Prejudice ­ Increasing Empathy

Method Jane Elliott helped her young pupils to understand the
concepts of prejudice and discrimination by making them
experience it. She divided her class according to whether they
had brown eyes or blue eyes, telling them that blue eyed
people were better and cleverer…

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Reducing Prejudice ­ Cooperation
Method Sherif wanted to remove the prejudice that he
had created between the two groups of boys in his
summer camp and get them to become friends.
Sherif had tried taking the boys to the cinema and for a
meal but they still fought and…

Page 7

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shared task may not be so achievable in a real-life

Reducing Prejudice ­ Jigsaw Method
Method Aronson wanted to reduce the racial prejudice
between black and white students in a Texas school. He
used the jigsaw method (also known as expert groups)
which involved mixed groups of students…

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Reducing Prejudice ­ Increased Contact
Method Harwood investigated the attitudes of young
people towards the elderly using interviews and
questionnaires with young people, their parents and
their grandparents.
Harwood found that the young people who had the
most contact with their grandparents also had the most
positive attitudes towards…

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A useful summary of stereotype studies for all GCSE Psychology students.

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