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Describe & evaluate normative social influence as an
explanation for compliance (12 marks)
Description (6 marks) Evaluation (6 marks)
Compliance (Type of conformity) : ) Asch found support for normative influence leading to
This is when an individual will change their external behaviour in compliance through the `line length experiment'.…

Page 2

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(1) It is Ani's first day in a new job and he spends a lot of time
watching to see what his colleagues are doing, so that he will fit in
with them and be liked. Explain Ani's behaviour in terms of
compliance.
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her mother cooked. Both girls conformed, but for different
reasons. Explain which type of conformity each girl was showing.
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(4 marks)
Describe and evaluate informational influence…

Page 4

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your internal views have changed or you have been persuaded by problem with this is that in real life if people were faced with
someone. informational pressures to internalise in a serious situation (e.g.
It happens as a result of informative/informational pressure from deciding whether to become a vegetarian or…

Page 5

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D The individual goes along with the group but does not
agree with them.
E The individual changes his/her beliefs, but it is a
temporary change.
(2 marks)

(2) Outline and evaluate ONE explanation of
conformity.
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(8 marks)

Describe and evaluate research into obedience to
authority (12 marks)
Description Evaluation
Milgram (1963) : ) Milgram's shocking findings show that ordinary people are
likely to obey authority given the optimal circumstances, even to
Aim: Milgram was interested in researching how far people would…

Page 7

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authority is ingrained in us all from the way we are brought up. Obey parents,
teachers, anyone in authority etc.




Short answer questions on research into obedience to
authority

(1) (a) Milgram's work can be criticised for being unethical.
Describe one way in which his work is unethical.
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(2 marks + 2 marks)




Describe and evaluate explanations for why people obey (12
marks)
Description (6 marks) Evaluation (6 marks)
Reasons for why people obey are split into situational and dispositional SUPPORT FROM MILGRAM'S VARIATIONS
factors. Buffers ­ these…

Page 9

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authority figure who is giving instructions. In this way people are less those conditions, obedience dropped to 47.5 percent,
likely to feel responsible for their actions and more likely to obey. though the difference was not statistically significant.
Gradual Commitment ­ obedience usually takes a `foot in the door' There…

Page 10

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(1) Milgram's work into obedience provided us with
valuable insights into why people obey, even though it
was carried out in a laboratory.
1 (a) Outline two explanations of why people obey.
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(2 marks…

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