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Slide 1

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Social Influence…read more

Slide 2

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Key Words
· Conformity a change in a person's behaviour or opinions due to
real or imagined group pressure
· Obedience following the orders of someone we believe to be in
· Social Loafing putting less effort into doing something when you
are with others doing the same thing
· Deindividuation when we lose our sense of individuality and
become less aware of our own responsibility for our actions…read more

Slide 3

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Key Study- Milgram
· Aim: To see how far people would follow an unreasonable order
· Method: Male participants were the `teachers' and the confederate was
the `learner'. The `learner' has to remember pairs of words and the
`teacher' had to deliver a shock every time the `learner' made a mistake.
The voltage went up each time from 15 volts to the maximum of 450 volts
· Results: All participants gave 300 volt shocks and 65% of participants gave
the maximum 450 volt shock
· Conclusion: People will obey an authority figure even if they know it is
causing distress…read more

Slide 4

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· The study lacks ecological validity because it was done in a laboratory and so
participants behaviours may have been affected by the situation
· Because it was a laboratory based experiment, variables were tightly controlled
which means the experiment could be repeated accurately etc.
· It's extremely unethical- participants were put under a lot of stress and were
made to feel uncomfortable. They were also deceived because they did not know
the real aim of the experiment and a confederate was used
· Only white, American men were used so the results cannot be generalised to
other groups (women, different cultures etc.) and therefore it is not
representative of the target population…read more

Slide 5

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Factors Affecting Obedience
· If a person is in uniform, we are more likely to obey them because we
think they know more than we do (socialisation)
· If we have started to do something and we are asked to do more, it is
difficult to know when to stop
· If you cannot see the victim of the actions
· Not feeling responsible- you've been told to do it by someone else…read more

Slide 6

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· Normative social influence:
-we want to fit in, be accepted and liked or not to be ridiculed e.g.
wearing a certain type of top because it is the fashion
· Informed social influence:
-we are unsure of how to act and regard others as having more
knowledge than we have e.g. the fire alarm going off at school- you
follow what everyone else does/ where everyone else goes…read more

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