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Social Influence

Conformity (Majority Influence) - changing a behaviour or opinion in order to fit in with a group
e.g. Smoking. People may conform due to fear of rejection, fear of not looking popular or fear of
looking stupid.
1. Asch's Conformity Study
Aim - to see if people will…

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Aim - to see if nurses would obey an order from a doctor that breached hospital regulations
and was contrary to safe practise
Procedures - Real life hospital environment. Unknown doctor rings hospital, talks to nurse
and asks her to administer 20mgs of Astroten (actually a harmless substance) to take…


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