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SOCIAL INFLUENCE
TYPES OF CONFORMITY

Compliance
o Most basic form where a person publically changes but privately maintains their beliefs and attitudes in
order to fit into a group.
Identification
o Temporary change to both private and public beliefs and attitudes to fit into a group you value.
Internalization
o…

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o Have a lack of knowledge ­ links to informative SI
o Part of a large group
o If the task presented is difficult
Milgram
o Teacher was a participant; learner was a confederate. Told it was a study into memory. At 300v 5pps
withdrew, 26 out of 40 went…

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