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SOCIAL INEQUALITY ­ POST-MODERNISM ­ GENERAL VIEWS

Outline and assess Postmodernist explanations of social inequality [40]
Globalisation

Bradley ­ new identities are created through globalisation; in this postmodern
society we are now exposed to a range of new cultures and identities and we can
now develop our own identity using…

Page 2

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Baudrillard ­ believes the mass media is so shaped into our post-modern lives that it
begins to shape the way we live; it is so saturated with media imagery

He coined the term 'hyper-reality' to describe the media's depiction of the real world
which in no way reflects the true…

Page 3

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Postmodernism paint the idea of consuming as a positive outlook for people to have
to enhance their image and identity, however there are major implications on those
in non-Western countries who are making the items which people want to consume
­ the sweat shops people are forced to work in…

Page 4

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SOCIAL INEQUALITY ­ POST-MODERNISM ­ SOCIAL CLASS

Outline and assess Postmodernist explanations of class inequality [40]
Pakulski & Waters ­ Class is dead

Like beards and berets, they argue that 'class is passé'; it is no longer fashionable
They believe there is empirical evidence that class is losing its significance…

Page 5

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His ideas differ from other post-modernists; he believes class is far from dying and
th
instead class differences became stronger in the 20 century

People's circumstances in life are set by their unequal places in the economic order,
and so the class structure has recently hardened in Britain
The power…

Page 6

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SOCIAL INEQUALITY ­ POST-MODERNISM ­ ETHNICITY

Outline and assess Postmodernist explanations of ethnic inequality [40]
Hall

Hall argues that 'new ethnicities' are being developed which are partly a result of
globalisation

The norm for individuals in postmodern societies is to have complex multiple
identities which are constantly shifting and…

Page 7

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Differences concerning individualism explain why some ethnicities experience higher
levels of family breakdown than others

Old fashioned values can cause disadvantage among some individuals from a
particular ethnicity, and this shows the inequality between different ethnicities in
society

This is due to individual choice and does not explain the impact…

Page 8

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SOCIAL INEQUALITY ­ POST-MODERNISM ­ AGE

Outline and assess Postmodernist explanations of age inequality [40]
Featherstone & Hepworth - de-differentiation/de-institutionalisation

They believe that, in contemporary societies, the life course has begun to
deconstruct; instead, two different processes have taken place:

De-differentiation ­ this is the process whereby different stages…

Page 9

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Blaikie ­ consumer culture

Argues that consumer culture is responsible for changing stereotypes, these began
when Margaret Thatcher was in power as she encouraged consumerism

Marketing companies recognised the buying power for the larger numbers of the
elderly in an ageing society

Products aimed at maintaining youth and rejuvenation are…

Page 10

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SOCIAL INEQUALITY ­ POST-MODERNISM ­ GENDER

Outline and assess Postmodernist explanations of gender inequality [40]
Hakim (preference theory)

She conducted two studies, in Britain and Spain and found the same results

She concluded that women have more choice than ever within society

Women can choose to be home centred, work…

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