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Micaela Mossop: Semiotic analysis.
Semiotic Analysis of an
advertisement.
The advertisement on the left is promoting
`Xeryus Rouge' a fragrance for men by
Givenchy. This example of advertisement
emphasizes the various levels of meaning
which are present in a sign, as argued by
Barthes 1973.
To start looking at the signifiers I will turn to
lighting and colours, this advert's softly
focused, silver and white photography acts as
a signifier which gives a sense of sensuality to
the image.…read more

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Micaela Mossop: Semiotic analysis.
scent. This already tells me what kind of image the creators want to portray about what the person
who wears this perfume will `become'.
We can apply another theory to this advert: Mulvey's theory "The male gaze".…read more

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