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Micaela Mossop: Semiotic analysis.

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Micaela Mossop: Semiotic analysis.

Semiotic Analysis of an
The advertisement on the left is promoting
`Xeryus Rouge' a fragrance for men by
Givenchy. This example of advertisement
emphasizes the various levels of meaning
which are present in a sign, as argued by
Barthes 1973.

To start looking at the…

Page 3

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Micaela Mossop: Semiotic analysis.

scent. This already tells me what kind of image the creators want to portray about what the person
who wears this perfume will `become'.

We can apply another theory to this advert: Mulvey's theory "The male gaze". The advert is very
much in the male protagonist's…


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