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BANDURA AND ADAMS 1977
Self-efficacy: The belief in oneself to organise and execute a course of action.
The higher the self-efficacy, the more likely you are to succeed


Enactive influences
Past experiences of success and failures affect an individual's self-efficacy level.
Vicarious influences
If we are able to identify with…

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Methodological
High ecological validity: real snake phobia investigated
Small sample size- gynocentric
Lab experiment- high reliability, low ecological validity, high control= cause and effect can be established
Self-report method= social desirability= low validity
Likert rating scale: provides quantitative data and makes phobias comparable

Theoretical
Useful in treating other phobias and…

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