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Study Alternative Sample* Different Method / Design* Different ways of More Ethical* General
Measuring* Improvements*
Milgram 40 males Method ­ Controlled Observation D.V - maximum voltage the Protection of participants - the Mundane realism ­ the
aged 20 ­ 50 Design ­ Independent measures subject will go to before participants…

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more generalisable to the to record the reactions of the also give participants the
public as a whole. participants, focusing on the same opportunity to withdraw if they
areas of interests as in Piliavins so choose.
original study.
Reicher & Haslam 15 males Method ­ Experimental case Observation Participant protection…

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Sampling technique
Opportunity
Self select / volunteer
Random
Stratified

Exp design
Independent
Repeated
Matched pairs

Method
Lab ­ Field ­ Quasi
Observation
Self ­ report, questionnaire

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