Culture and Globalisation Mass Media and Mass Culture
Mass Culture: Contemporary culture as the product of capitalism, mass production and the
mass media. Term used in a negative way to describe cultural tastes of the working class.
Characterised by low standards & consumed by passive uncritical audience.
High Culture: Associated…

social backgrounds.
Lyotard ­ class, gender, age & ethnicity no longer main determinants of identity.
Study: Michael Batkhin ­ argues many media forms undermine the capitalist system.
Films like `Borat' & cartoons like `The Simpsons' & `South Park' are politically incorrect
and ridicule our `social betters'.