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Research methods revision




Sampling

Opportunity sampling

Taking the sample from people who are available to you at the time of the study
and fit the criteria you are looking for.

Advantages: Quick and easy- so you can get a large sample which tends to
be more representative of the target…

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Research methods revision




Disadvantages: biased as only people who want to take part will be involved
in your study which is a problem as they will be more motivated so will be
at a higher risk of demand characteristics.

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