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Research methods revision


Opportunity sampling

Taking the sample from people who are available to you at the time of the study
and fit the criteria you are looking for.

Advantages: Quick and easy- so you can get a large sample which tends to
be more representative of the target…

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Research methods revision

Disadvantages: biased as only people who want to take part will be involved
in your study which is a problem as they will be more motivated so will be
at a higher risk of demand characteristics.


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