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Reward/Need Satisfaction Theory (Byrne and Clore, 1970)

This theory states that we become attracted to people through classical or
operant conditioning:

Operant conditioning: Rewarding stimuli (which can be people)
provoke positive feelings in us, so we are more likely to be attracted
to them. Punishing stimuli provoke negative feelings…

Page 2

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Cate et al. (1982): Asked 337 evolved to speed up the process of
individuals to assess their finding a mate.
relationships based on reward
level and satisfaction. Found that
reward level was the most
important factor in determining
relationship satisfaction.


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