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Case Study

Name/date text printed or released: Shreddies advert 2014

Purpose of text (inform/entertain etc) and genre: Advertise, persuade

What is being represented? Elderly

Audience Checklist

Targeting: The primary target audience for the advert is working class (CD on the
socioeconomic scale) mums. The song `This is how we do…

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Representation Checklist

Stereotypes: The text shows a stereotypical representation of the elderly. The nans are
social and the factory is more like a community than a place of work. They all sit and eat
together, clean together and even dance together. They are part of a family as well as…

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Propp's theory:

Strauss' Binary oppositions:


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