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Men and women bring different physiological mechanisms to a relationship and reproduction, so
each sex has evolved separately developing strategies for reproductive success.…read more

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Sergios and Cody (1985) ­ using Walster et al's blind date technique ­ found that gay men to be
just as interested in physical attraction, as heterosexual men and women, without singling them all for
reproductive success
Speculation: The genetic evidence for this theory have not been found (yet)?
Underplaying culture, history and socialisation: Relationship is learned from socially
constructed views rather than fixed.…read more

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Evaluation of the Reinforcement/Affect Theory
Widely concerned with socialisation and learning rather than evolutionary, because unlike
the evolution theory this is based on scientific clear definitions of terms, and laying out clear
predictions which is also supported by much evidence
The theory largely focuses on the social/external/environmental influences than our
evolutionary and internal factors, which can affect our behaviour, therefore this theory leaves
out our mental processes and reproductive success
Deals directly with our associations and external influences, which evolutionary theories do
Reductionism and…read more

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This is paradoxical because social psychologists have concentrated on trying to discover
general laws and principles that are applicable to everyone and all relationships. This has
confined them to experimental studies that are good at simplifying and classifying the causally
connections between narrowly defined variables, but poor at grasping the richness and
complexity involved with relationships.…read more


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