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REBRANDING PLAYERS
Rural
Cornwall

In 1999 Cornwall successfully received EU objective one funding which aims to
encourage investment and boost local economies. The EU is the most important
player as it was their funding that caused a catalyst towards the regenerating and
re-imaging of the county.
For the Combined universities…

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In conclusion there is a large spectrum of different players, from the IOC to key individuals
such as Lord Coe.

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