Rebranding Places - Lake District PPT

Specifically created for Edexcel AS Geography Unit 2: Rebranding (6GE02)


  • Historical factors leading to development
  • Factors leading to decline
  • Changes/Strategies implemented to rebrand
  • Social benefits of rebranding
  • Environmental benefits of rebranding
  • Economic benefits of rebranding
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The Lake District

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Historical Factors leading to the development
· Erosion of footpaths over time has lead to the repairing of old famous walking trails
such as Wainwright Walks.
· The decline in the mining industry in the 19th century meant that the Lake District
had to look elsewhere for a main source of income
· The next obvious industry for the Lake District was agriculture and farming. The
hills are suitable for Hill Sheep Farming, and it has always been a major industry in
the region.
· Over the past century, however, tourism has grown rapidly to become the area's
primary source of income.
· Buildings such as Wordsworth have historical values and therefore are attractions
to tourists. Renovation of these buildings has taken place in order to extend their
· Authors who resided and worked based on the Lake District natural beauty, such
as Beatrix Potter, wrote books like The Tale of Peter Rabbit. This led to the building
of a Beatrix Museum, aimed at attracting more tourists, particularly ones of a
younger age.
· So, overall, the historical factors that have led to the development of the Lake
District is the fact that the region has moved away from the mining industry, into the
tourist industry.…read more

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Factors leading to the decline/problems and the
need to regenerate
· The main factor that led to the decline and problems in the Lake District was
mainly due to the decrease in primary industries such as mining.
· The loss of these mines meant that there was a major loss of jobs. This left people
without any source of income.
· With the Lake District being sparsely populated over a very wide area, local
businesses thrived off the money the locals would spend. If they didn't have this
money, they could not buy in the shops, resulting in businesses closing down and
an overall decline in the retail industry.
· A multiplier effect would take place as more jobs would be lost.
· As a result, the overall population of the Lake District declined, as many people
moved to urban areas as the push factor of limited job opportunities forced people
· The Lake District had to regenerate to boost their economy and provide jobs for
the many people left unemployed after the collapse of primary industries
· Another reason to rebrand was to provide housing for the younger generation, as it
is mainly the younger people seeking job opportunities, moving to urban areas.
· Not only was there an employment issue in the region, there was also a lack of
cheap housing available, as many are used as second holiday homes.…read more

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Factors leading to the decline/problems and the
need to regenerate continued ...
· Not only was there an employment issue in the region, there was also a lack of
cheap housing available, as many are used as second holiday homes.
· Regeneration was needed because of problems with services such as schools,
health care, public transport and infrastructure which were not efficient enough.
· A final reason leading to problems and the need to regenerate in the Lake District
is that the majority of Agricultural processes is now done by machine, which
traditionally would have been done by hand, and therefore would have provided jobs
for people.…read more

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Changes/Strategies made to rebrand The Lakes
· Like mentioned previously, "The World of Beatrix Potter" was built in Bowness-on-
Windermere. She grew up in the Lakes and her work was influenced by the natural
beauty Cumbria possessed. This museum was built to increase tourist numbers in
the area, particularly of a younger age.
· The homes of football museum was created just over 10 years ago in Ambleside. It
houses lots of sporting pictures from a collection of over 100,000 images, and is thus
one of the largest collections of football photography in the world. As well as images,
there are various mementos such as traditional wrought-ion turnstiles and football
shirts. It is a major tourist attraction and appeals to many football supporters.
· The Lakeland Motor Museum opened up a new museum in the Easter of 2009 in
Backbarrow. Within it, there is a collection of over 30,000 motor related exhibits
including a 1920's garage re-creation, as well as housing the Water Speed Boat
Bluebird K7 and the Pelland Steam Car, which attempted to break the Land speed
record in 1991.
· The Lakes Aquarium opened in 1997 and is the 3rd most visited paying tourist
attraction in Cumbria. It houses aquatic animals from Europe, Asia, Africa and the
Americans, and also has a Tropical Rainforest section, housing an array of amphibians
and reptiles. Not only does it house world-wide species, it also focuses on the ones
present in Lake Windermere.…read more

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