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Limited and superficial
Brief= limits the amount of information that can be gathered from each
Extra costs for incentive for people to fill out the questionnaire e.g. prize
Whether the questionnaires sent are receive and who will actually fill them out.…read more

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Theoretical 1
The main limitation that a questionnaire lacks validity.
> Very inflexible as researchers are stuck with questions when finalised. Closed-
ended questions preventing respondents expressing the feelings
> Proximity- Intreprevisit Aaron cicoural (1968) lack validity and do not give a true
picture with postal questionnaires involving no direct contact with respondent and
researcher.…read more

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Theoretical 2
> Lying, forgetting and right answerism-
Affect validity of data when people do not answer true fully or try and get the right answer
by predicting which answers are correct.
> Questionnaires are snapshot-
They only done at the time of the respondent filling them out so it does not produce full
validity because it does not capture the way people attitudes change over time.
>Response rate- Although they are large-scale they will get a low response rate with a
higher- response rate only being obtained at an additional cost e.g. resending
questionnaire out. The low- response rate will be because of people who work not having
the time to respond.…read more

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Practical- Quick, cheap and they gather large quantities of data (positivists)and
easy to quantify e.g. open ended.
Reliability- Easily repeated by other researchers, Reliable method of collecting
data (positivists) easy to find difficulties, Comparisons to be made between
different societies and different times.
Representativeness/Generalisation- Truly representative to wider population
(positivists)…read more


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