Psychology AS - Characteristics of Minority Influence

We were in the computer room for this lesson, so I wrote some of it up allnicely. :]

Basically just an overview of Minority influence vs. Majority influence, and what characteristics of minorities we find impressive or appealing.

Includes an essay question at the end that I was given as homework at the time - maybe it can help with revision?

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  • Created by: Polly
  • Created on: 27-12-08 21:24

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Characteristics of Minorities that impress.

1. Consistency
2. Flexibility (dogmatic)
3. Commitment
4. Relevance
5. Approachability/Realism



Moscovici characteristics that can lead to conversion of a majority to a minority
view.





Social Impact Theory;

Latané and Wolf (1981) thought that minority and majority influence
were similar. To impress, you…

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Psychology
















Differences between Minority and Majority influences:


Majority

Status Quo; (convergent thinking resistance to change)

Compliance

Imitation






vs.


vs.


vs.



Minority

Innovation; (divergent thinking)


Conversion - open to change

Originality
Optional:

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Polly
Psychology



"EXPLAIN HOW MINORITY INFLUENCE PRODUCES CHANGE IN
SOCIETY."
(2 sides)


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