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Topic: Outline (AO1) +/- Research (AO2/3) Evaluations (AO2/3)
(IDA not compulsory but feel free to use it!)

Explanations of media Social Learning Theory (SLT): A part of + Rushton (1975) ­ children It is difficult to conduct research into the
influence on pro-social the behavioural approach, SLT believes effects of…

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Whilst research into the effects of the media on
Explanations of media Cognitive Priming Support: anti-social behaviour are quite damming, they
influence on anti-social Huesmann et al. (2003) ­ once aggressive are in no way conclusive. Research may a
behaviour. Cognitive Priming: Watching violence scripts have been learnt, they are…

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aggressive conditions behaved more
violently than those in the non-violent
condition. Boys showed more aggression if
the role model was male and showed a
little more aggression in general than girls
who observed either a same or opposite
sex role model.

The positive effects of Increased pro-social behaviour and Osswald…

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themselves in the mirror or do nothing.
Those who had interacted with their FB
page gave much more positive feedback
about themselves than the other two

The negative effects of Desensitisation: Research is often carried out in a lab which
videos and computer Video and computer games have become…

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The Hovland-Yale Model Hovland et al. (1953). Message Support: The model has been supported by many
and how it explains the Putwain and Symes (2011) investigated experimental studies and has dominated the
persuasive effects of the whether classroom fear appeals (relating topic of media persuasion for over 30 years.

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more, attitude change is likely to be emotion-based (peripheral route) smoking one thing or the other (e.g. more than just
permanent), peripheral (low need for risk campaign. Those with higher NC were cognitive misers).
cognition/to think about the topic at and, more influenced by the fact-based
uses minimum thought, attitude…

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characters using a specific product e.g. Repetition ­ Tellis (1987) ­ adverts
Dazz washing powder whilst in the middle should be repeated several times a week.
of a scene. Adverts could also be split into parts during
advert break to make them more
Repetition ­ simple and vital! The more…

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Research into intense We measure attraction to celebrities using Research helps to explain why stalking Definite western bias in research ­ celebrity
fandom (celebrity worship the CAS Scale (McCutcheon, 2002). The happens ­ e.g. due to low is a largely western concept but this is
and stalking) last level of…

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could be supported by Dutton et al.'s
(1994) finding that individuals with
preoccupied and fearful attachments were
more likely to show jealousy, following
and surveillance behaviour.




This is amazing, thank you for uploading this!



You're welcome :) 



do you have any for the other topics?



Where did you find these? :)



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