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Harry Bindloss


The product life cycle: This shows the different stages that a product passes through over
time and the sales that can be expected at each stage.

Introduction Stage

At the Introduction (or development) Stage market size and growth is slight. it is possible
that substantial…

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Harry Bindloss

both marketing and finance become key activities. Marketing spend has to be monitored
carefully, since any significant moves are likely to be copied by competitors. The Maturity
Stage is the time when most profit is earned by the market as a whole. Any expenditure on
research and development…


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