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· This is data that was not previously in existence and has been
collected by the researchers themselves
· The researcher will normally use questionnaires, interviews,
experiments, social surveys or observation to collect data…read more

Slide 3

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· Researcher knows where and how the data has been collected
· Researcher can become a participant observer…read more

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· Harder to collect
· Can be expensive
· Time consuming
· Limited sample size…read more

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· Data that has been collected from another source
· Includes: official statistics, personal/public/historical documents
and data retrieved from the internet…read more

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· Can draw comparisons and analysis easily
· Quicker
· Cheaper
· Quantitative researchers believe its more scientific-larger sample
· Valuable/only sources for history
· Easier to collect…read more

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