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Experiments
An organisation experiments with a particular approach in certain areas or for a certain time.
Benefits Drawbacks
It is a relatively cheap way of finding out Consumer behaviour may not be the same throughout
customers preferences the country
It considers actual customers behaviour rather It may delay the introduction…

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The increased use of telesales calls has led to a
resentment of any business trying to contact
members of the public.


Internet surveys
Questionnaires on internet sites enable customers to express their views about a
product/service
Benefits Drawbacks
Its inexpensive to put a questionnaire on a website The sample could…

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