Primary market research

Experiments
An organisation experiments with a particular approach in certain areas or for a certain time.
Benefits Drawbacks
It is a relatively cheap way of finding out Consumer behaviour may not be the same throughout
customers preferences the country
It considers actual customers behaviour rather It may delay the introduction…

The increased use of telesales calls has led to a
resentment of any business trying to contact
members of the public.


Internet surveys
Questionnaires on internet sites enable customers to express their views about a
product/service
Benefits Drawbacks
Its inexpensive to put a questionnaire on a website The sample could…