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An organisation experiments with a particular approach in certain areas or for a certain time.
Benefits Drawbacks
It is a relatively cheap way of finding out Consumer behaviour may not be the same throughout
customers preferences the country
It considers actual customers behaviour rather It may delay the introduction…

Page 2

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The increased use of telesales calls has led to a
resentment of any business trying to contact
members of the public.

Internet surveys
Questionnaires on internet sites enable customers to express their views about a
Benefits Drawbacks
Its inexpensive to put a questionnaire on a website The sample could…


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