First 145 words of the document:
METHODS OF MARKET RESEARCH
Types and Examples:
Testing and Observation
Books and Newspapers
Address issues specific issues linked to own situation
Collect research marketer wants to know
Higher level of control
Is their own not shared with others
Kept hidden from competitors
`Information Advantage' to themselves
Size of project
Location of research
Time frame for completion
(Printing Questionnaires/ Making Samples)
Development and execution of a research plan
Not always feasible
Too large -Achievable?
Can you ask this? Is it valuable information to collect?
Practical method? Sampling?
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Easy to access
May answer the question
May reduce the need to do Primary Research
Quicker than doing Primary Research
The information may not be true (internet) -relaible/ made up?
May not be very specific
Poor quality of research -Reliable data? -Accurate? -Fair Test?…read more