Primary and Secondary Research

Includes advantages and disadvantages of both Primary and Secondary Market Research. Also names examples of the two types.

Feel free to take a look at my other revision material.

Please rate and comment! :)

HideShow resource information
  • Created by: Georgie
  • Created on: 24-06-12 19:29
Preview of Primary and Secondary Research

First 145 words of the document:

METHODS OF MARKET RESEARCH
Types and Examples:
Primary
Questionnaires
Testing and Observation
Telephone/postal Surveys
Secondary
Company Reports
Internet
Books and Newspapers
Primary Research:
Advantages
Address issues specific issues linked to own situation
Collect research marketer wants to know
Higher level of control
Is their own ­not shared with others
Kept hidden from competitors
`Information Advantage' to themselves
Decide on:
Size of project
Location of research
Time frame for completion
Disadvantages
Cost
Marketer involvement
Employing researchers
(Printing Questionnaires/ Making Samples)
Time consuming
Development and execution of a research plan
Not always feasible
Too large -Achievable?
Can you ask this? Is it valuable information to collect?
Practical method? Sampling?
Secondary Research:

Other pages in this set

Page 2

Preview of page 2

Here's a taster:

Advantages
Easy to access
Cheaper
May answer the question
May reduce the need to do Primary Research
Quicker than doing Primary Research
Disadvantages
The information may not be true (­internet) -relaible/ made up?
May not be very specific
Incomplete information
Poor quality of research -Reliable data? -Accurate? -Fair Test?…read more

Comments

No comments have yet been made

Similar Business Studies resources:

See all Business Studies resources »See all resources »