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Psychology unit 4 media revision

Positive effects of media: media influences on pro-social behaviour

Social learning theory


A child observes a role model and develops a mental representation that the role
model's behaviour is good. The child sees the role model getting vicarious
reinforcement through a reward such as…

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Psychology unit 4 media revision

participants were told they were taking part in a study involving bargaining with
another participant. Those who had heard the positive news story were more
co-operative in their bargaining. This shows that activating a positive script leads
to prosocial behaviours.

Low ecological validity-artificial setting; can't…

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Psychology unit 4 media revision

prosocial meanings to their children showing that parental mediation can be


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