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PORTERS GENERIC STRATEGIES
Michael Porter developed 3 models back in the 1980s' that are as relevant today as there were then.
This is one of them. Any student of Business Studies needs to understand it, especially if they are looking
at marketing, enterprise or innovation. The model is not specific…

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(little hint there) towards a narrow customer base, but the cost of purchase is high ­ they have
moved towards a differentiation focus strategy.




Richard C.
Free to use but please reference M. Porter correctly.

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