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PEST analysis
PEST analysis is concerned with the key external environmental influences on a
business.
The acronym stands for the Political, Economic, Social and Technological issues that
could affect the strategic development of a business.
Identifying PEST influences is a useful way of summarising the external environment
in which a…

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Competition Inflation (effect on Fashions and fads Changes in material
regulation costs and selling sciences
prices)
Stage of the Health & welfare Impact of changes in
business cycle Information
(effect on technology
shortterm
business
performance)
Economic "mood" Living conditions Internet!
consumer (housing, amenities,
confidence pollution)

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