Persuasive Devices (Influential Power)- Language and Power

The Main Persuasive devices used to impose influential power in Language and Power texts.

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Language & Power
Persuasive devices used to impose INFLUENTIAL POWER
Metaphors & Similes
Simile- A simile is saying something is like something else, or doing something
that is characteristic of something else: `Ben was roaring like a Lion'
Similes are often used as part of Political speeches, to create humour/ belittle an
opponent, and therefore establishing a position of power.
Metaphor- A metaphor is saying something is something. For example, George Bush
described the faith in freedom and democracy of America as "a seed upon the
wind, taking root in many nations." This is a persuasive technique as bush
flatters his countrymen and therefore gains there approval and thus establishes his
Extended Metaphor
This is in theory exactly what its title implies- John F. Kennedy used an extended
metaphor to describe the American people lighting a fire to give light to the world-
"The energy, the faith, the devotion which we bring to this endeavour will
light our country and all who serve it, and the glow from that fire can truly
light the world."
Allusion is using a famous quote of another in a speech, or being influenced by it.
For example in John F. Kennedys quote above, he makes reference to the Gospel in
the Bible, as Jesus is described as `The light of the world'
in language and power (and more specifically in political speeches), repetition is more
often not a repetition of a single word, but of a key phrase or idea.
Many writers or speakers will split a sentence for which they want to have particular
impact into two parts. There are two variations on the way in which Parallelism can be

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Synonymous Parallelism- this is where the second section of the phrase echoes or
develops the first part. A good example of this would be the British National Anthem:
`God save our gracious queen long live our noble
Antithetic Parallelism/Antithesis- this is when the second section of the phrase
contradicts the first.…read more


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