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METHODS




Practical issues
Time + money ­ some methods are more costly or time consuming than others, and some
researchers have access to more resources than others
Requirements of funding bodies ­ those funding the research (e.g. government) may need
a particular kind of data
Personal skills + characteristics of…

Page 2

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Quantitative or qualitative?

ADVANTAGES DISADVANTAGES
Structured + standardised They do not allow the researcher to
- Gives more reliable results be personally involved with the
Allow to study larger numbers respondents
- Results = more representative of wider - Less valid
population - Produce a more superficial
Examples understanding
Primary…

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