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Outline and Evaluate Psychological Research into Majority Influence (12)

There have been a number of different proposals for the reasons why people conform. Majority
influence takes place when a person changes their attitudes, beliefs or actions to fit in with a larger
group. Sherif's study in 1936 is the…

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first of these is Normative Social Influence. This means the person conforms because they need to be
accepted and belong to a group. The next is Informational Social Influence in which people are unsure
how to behave so look to others for guidance.


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