Out of Town Retailing Case Study - Bluewater

Out of Town Retailing Case Study - Bluewater Shopping Centre

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Out of Town Retailing CASE STUDY
An out-of-town shopping centre located in Greenhithe, Kent
Opened 16th March 1999
It is situated on a 240 acre plot in a former chalk quarry
Fourth largest shopping centre in the UK
Construction, undertaken by started on 1 May 1996.
At its peak, the site employed 2,500 workers simultaneously
In all, 20,000 people worked 11.5 million hours on the construction of Bluewater.
At the planned opening date, 16 March 1999, Bluewater was inaugurated with 99% of
the shops open for business.
The total cost of construction was around GBP £400 million.
In late 2006, Dartford Borough Council granted planning permission for Bluewater to
build a two-story events venue of 5200 m2, and further extend the south side of the
centre. Construction began in early 2010 and when completed added more
restaurants to the cinema section
The centre has a sales floor area of 154,000 m2 (1,600,000 ft2) over two levels
The floor plan is a triangular shape with 330 stores, including 3 anchors, 40 cafés and
restaurants, and a 13-screen cinema.
The centre employs 7,000 people and serves over 27 million visitors a year
A main rival is the Lakeside Shopping Centre and retail park some nine miles (14 km)
away in West Thurrock, Essex, just across the River Thames.
John Lewis was the first major tenant to sign up in February 1995, albeit with major
concessions, such as the offer of 300,000 sq ft (28,000 m2), one-fifth of the entire
floor space, on three levels.
This gave Bluewater credibility to sign more names, including the two other anchor
stores. House of Fraser next followed in June 1996 by Marks & Spencer.

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March 1998.
Over 13,000 free car parking spaces
2 miles from M25
Over 60 buses visit Bluewater each hour
There is a specially designated Bluewater coach park which can accommodate over 50
coaches at any time.
High Speed - The new high speed service takes just 18 mintues from St
Pancras to Ebbsfleet with Fastrack buses to Bluewater taking just 15 minutes
from Ebbsfleet.…read more


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