OCR PRODUCT DESIGN: Chap. 7.1: Designing Influences

This is a chapter 7 summary from textbook: OCR Product Design for GCSE. Im not very good at summarising, so its fairly long, my apologies. A great revision tool for the upcoming exam (25/05/12) on Designing Influences. Hope it helps. Happy revising!

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Preview of OCR PRODUCT DESIGN: Chap. 7.1: Designing Influences

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Reianna Shakil 11FD.T. 22/04/12
Designing Influences - Exam Question
a. Explain the importance of Memphis. (6)
The Memphis design movement was important because it was the birth of a new concept
influenced by Post Modernism. The Memphis group included a wide range of furniture,
textiles and lighting designers. It goes against the 1920s Bauhaus design, where the ideology
was `form follows function'. Memphis was important because it was influenced by Pop Art,
Punk movement and geometrical designs from 1920's Art Deco. The style was borrowed
from Classicism, Art Deco and Modernism. Memphis design was constructed out of bright
colourful plastics and composite materials, shortly after they became widely available.
Memphis has had an influence on future designs, e.g. Swatch watch designs and Alessi
styles. Memphis design group were pioneers bringing the use of Formica to the public for
the first time. They used Formica prints on things such as ties and many versions of their
furniture. Sottsass questioned, "Why should laminate veneer be only for the kitchen and
bathroom and not for a luxurious living room?". The Memphis Design Movement was
exhibited at the 1981 Trade Fair in Italy ­ the world's most prestigious furniture fair. This
illustrates the sheer importance of Memphis.
b. Explain why the Carlton Bookcase was influential. (4)
Memphis was one of the most influential design movements of the late 20th century, and
the furniture was popular in the 80's. The Carlton Bookcase was influential because it one of
Sottsass' most famous examples of Memphis design; it was intended for a luxury market,
although it was made of cheap plastic laminate and opposed to fine woods and intricate
craftsmanship. The bookcase conformed to the Memphis ideology ­ colourful, quirky and
photogenic. The vivid colours and the comical angles of the shelves challenged traditional
expectations of how a set of shelves should look and work. The shape of the bookcase was
influenced by totem poles and their typical structure. The base has a speckled pattern which
was derived from patterns on Formica from the 1950's.The bookcase is iconic of the
Memphis design era.


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