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Psychology revision ­ Health.

Healthy Living. ­ Methods of Health Promotion
Media Campigns
Aims to raise awareness about particular health behaviour
Effectiveness is limited
Campaigns on smoking, drink driving, sexual behaviour and healthy eating
Shown on TV, magazines, radio etc.
Attitude change doesn't always lead to behavioural change
Yale model…

Page 2

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Psychology revision ­ Health.

Law passed by governing bodies
May exist to promote or protect public's health
Through changing health attitudes and behaviours
Eg. Legal age to buy cigarettes increasing to 18 years or no smoking in public places
Controls health behaviours such as drink driving
Effectiveness of enforcing…

Page 3

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Psychology revision ­ Health.

Fear arousal
Scaring people to make them aware of the consequences of bad health behaviour
However, may not be as effective in making an individual change in their bad health habits
Eg. Impact of a film that showed the devastating effects of having sex with prostitutes…

Page 4

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Psychology revision ­ Health.

Healthy Living. ­ Features of Medical Adherence
Reasons for non-adherence
Non-adherence is when patients do not take their medicine or follow medical advice
Barriers against taking medicine may be greater than the benefits of taking it
Eg. Side effects of treatments
Eg. Not seeing any improvement…

Page 5

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Psychology revision ­ Health.

Measures of non-adherence
Subjective measures ­ Through self-reports (qualitative data)
Asking patient, medical practitioner or the patient's family about the extent of the adherence
Can be influenced by demand characteristics , social desirability or simply because people may not
know since they can't monitor patient 24…

Page 6

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Psychology revision ­ Health.

Improving adherence
Medical practitioner could improve adherence through emphasising key information, treating instructions
and not using medical jargon
Could also provide patients with information, based on the assumption that patients are more likely to
adhere if they have information and instructions to follow
Behaviourist method ­…

Page 7

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Psychology revision ­ Health.

Stress. ­ Causes of stress
Work Place
Task-related factors
Information overload, information under-load and pace of a machine
Interpersonal factors
eg. Role ambiguity or role conflict
Environmental factors
Eg. Heat, noise, lighting

Johansson ­ Measurement of stress response
Measure and compare physiological measures or stress…

Page 8

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Psychology revision ­ Health.

Hassles and Life events
Social readjustment rating scale (SRRS)
Examine the events and experiences in our lives that cause stress
List of major and minor events and gave each a rank and a mean value
300 life changes or more were more susceptible to both physical…

Page 9

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Psychology revision ­ Health.

Lack of control
Locus of control theory
People with internal locus of control will see events in their life as being something they can
People may experience stress when they believe they have little or no control over a situation
The amount of perceived control…

Page 10

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Psychology revision ­ Health.

Stress. ­ Managing stress
Human mind is like a computer
Basis of input, process and output
Faulty thinking distorts a person's processing of information
Process of these inputs can be altered so stress is managed
Stress Inoculation therapy (SIT) focuses on cognitive aspect of stress…


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