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Theories of Health Belief- The Health Belief Model
The HBM was developed by Becker in the 1970's. According to the HBM, people's health behaviour
is based on two cognitive assessments: perception of the threat and cost benefit analysis. There
are also two factors that influence thinking: cues for action and…

Page 2

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Theories of Health Belief- LOCUS OF CONTROL
BACKGROUND
Locus of control refers to where people think that factors that influence their behaviour are
located.
An EXTERNAL locus of control is where people interpret the consequences of their behaviour to
be controlled by luck, fate or powerful others.
An INTERNAL locus…

Page 3

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Theories of Health Belief- SELF EFFICACY

BACKGROUND
The concept of self efficacy was developed by Bandura in 1986 from the concept of an internal
locus of control.
Self efficacy is a belief that we can perform effectively in a particular situation, with our sense of
capability influencing our perception, motivation…

Page 4

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Methods of Health Promotion ­ Media Campaign

BACKGROUND
Media campaigns are widely used to change health attitudes and behaviour, yet there
effectiveness is limited
In recent years there have been campaigns on smoking, drink driving, sexual behaviour and
healthy eating.
However, a study in 1997 by Whelan and Culver showed…

Page 5

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Methods of Health Promotion ­ Legislation

BACKGROUND
Legislation is used to change health attitudes and behaviours
For example a legislation act was put forward to improve health in 1997, this was by banning
smoking in all enclosed public places
Furthermore, in 2007 the legal age for buying cigarettes increased to…

Page 6

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Methods of Health Promotion ­ Fear Arousal

BACKGROUND
Fear arousal is often used in health promotion as a way to scare people about the consequences
of bad health behaviour
However, early studies have shown than fear arousal is not actually effective in making an
individual change their bad health habits…

Page 7

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Reasons for Non Adherence ­ Cognitive

BACKGROUND
Non adherence refers to patients who do not take their medicine or follow medical advice
There may be many reasons as to why a patient does not adhere to their medical regimen, such
as the side effects of treatment, not seeing any improvement…

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Measure of Non Adherence

BACKGROUND
Non adherence refers to patients who do not take their medicine or follow medical advice
It is hard to find out whether patients actually adhere to their medication, for example self report
questionnaires have the issue of demand characteristics leading to a patient exaggerating their…

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Improving Non Adherence

BACKGROUND
Non adherence refers to patients who do not take their medicine or follow medical advice
Non adherence can be improved by using behaviourist methods such as classical conditioning
(Pavlov) and operant conditioning (Skinner)
Making a medical regime more fun (reinforcement) or associating the treatment with something…

Page 10

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Diagnosis of Dysfunctional Behaviour ­ Biases in Diagnosis

BACKGROUND
Some groups of people are more likely to be diagnosed with a mental health illness than others.
It could be depending on ethnicity or gender, which could cause you to be falsely diagnosed with a
disorder.
For example, African Caribbean's are…

Comments

ashly

great!

but no evaluation though

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