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PARTICIPANT OBSERVATION
· Researcher takes an active role in the group
· Preferred by Interpretivists as it allows you to see the participants perspective…read more

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ADVANTAGES
· Researcher gains knowledge straight from the participants
· Researcher can blend into the background
· Data more valid and reliable as the group will not change their behaviour
· Allows hard-to-reach groups to be observed (gangs)…read more

Slide 4

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DISADVANTAGES
· Bias-observer can get drawn in
· Presence of researcher can change participants behaviour (researcher
influence)
· Ethical dilemmas concerning illegal activities
· Cannot replicate results
· Usually involves small groups, so can be too specific…read more

Slide 5

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NON-PARTICIPANT OBSERVATION
· Researcher acts solely as an observer
· Preferred by Interpretivists as they allows you to see the participant's
perspective…read more

Slide 6

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ADVANTAGES
· THE RESEARCHER IS LESS LIKELY TO BECOME BIASED BY THE GROUP
· THE RESEARCHER IS LESS LIKELY TO INFLUENCE THE GROUP…read more

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