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New Media and its Impact on Popular Culture and British Society
Impact of the First Wave of New Media in the 1980s and 90s
Videos and Video Recorders
Increase in video recorders and cassettes in the 80s meant watch programmes when they
wanted rather than schedulers. Or more importantly, you…

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Digital signals require far less power to generate than analogue and take up less bandwidth;
the launch of terrestrial and satellite TV meant more channels could be broadcast. By 2008
12.3M+ homes in the UK could receive over 70 channels.
In 2012, the analogue transmissions will be stopped; all UK…

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The large impacts of the Internet on British society and in popular culture have been the
result of recent changes in the way the Internet's used. While the technology has improved
physically i.e. fibre optic and not copper etc., the structure of the Internet has not changed

The difference between…

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In November 2009, the BBC appointed its first Social Media editor; this is clearly a reflection
of the growing importance of citizen journalism. Citizen reporting has reduced the ability of a
few powerful individuals or organisations to control the information available to a wide
audience.

One of the most important…

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people who make illegal downloads. However, these proposals are being fought by a wide
range of organisations including Google, Facebook, Yahoo and eBay.

Web2.0 and TV
TV on the Internet looks set to further the trend that began with videos, accelerated with
satellite and digital TV, towards the fragmentation of…

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there were 350M Facebook users worldwide who each provide who each provide
information about themselves that helps companies to target their marketing through a
program called `Facebook Social Ads'.

Unit Summary
There have been 2 waves of new media since the 1980s. Both waves have affected mass
media, but their…

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